The Spotlight on Poland project, is an annual conference combined with a study tour for the business and leisure tourism sector. The aim of the project is to promote Polish tourist destinations and share Polish culture, heritage and hospitality with the world. Hosted buyers from Europe, America, Asia  and Africa are invited to participate in the conference. We want to build together through tourism a more sustainable future for all of us.
We talk about trends in tourism, including sustainability, the increased need for security or virtualization. We listen to what tourists and business partners expect from us. After so many challenges facing us today including earth quakes, pandemic, military aggressions and climate change we us humans need to meet face to face, make real connections, embrace transformation and reimagine the future.
We firmly believe that fun has the remarkable ability to bring people together and strengthen relationships. Therefore, we are committed to showcasing Poland and its diverse tourist regions through a series of joyful experiences that will leave a lasting impact on your journey with us. From immersive discussions to cultural activities. Poland offers a wealth of opportunities for you to explore, enjoy, and be inspired.
Spotlight on Poland will be held from October 4 to 8, 2023 in Krakow, and we genuinely hope that you will join us for this extraordinary event. By participating, you will not only have the opportunity to experience the unique wonders of Polish regions Malopolska and Silesia,  but also contribute to the collective vision of building a sustainable tourism.
We eagerly anticipate your presence and the invaluable insights you will bring to our gathering. Apply now, and we will be thrilled to welcome you to Poland.
Let us embark on this incredible journey together, as we embrace joy, inspiration, and optimism, and showcase the very best of what Poland has to offer.